As I was indulging in my newest addiction (Mantracker) on the CityTv website yesterday, I was repeatedly shown the new Trop50 orange juice commercial. And as I watched awesome women and men fight their way through the bush to beat the tracker, using their wits and their strength, I became increasingly irritated by the women in the commercial.
You see, men have oppressed women for a long time, it's true. But what gets me more is when women do it to themselves. A group of women valuing their juice more than their friend, using poor grammar, being corrected by one of them but then having that correction be tossed aside so long as it's used on flattering her physique... It's just so flaky. These are the kind of women I'd never want to be like. I have no respect for them. I know the point of the commercial was "drink this juice so you can be skinny and hot." I know that's the point of most commercials. I know that it's a step up from having the girl clad in skimpy clothing on the arm of a guy with a beer. I don't expect more from ads targeted to men - it's a sad reality that most of them are like that. But it does make it that much harder to watch when the ads are targeted to women, and it's assumed that all women get together in groups and talk like that. As someone who doesn't often watch tv, it was a sickening reminder of just how far we have to go before women will start valuing themselves.
This is just a lighthearted joke! How about the woman who seriously thinks her validation and pride is to serve the lord?
ReplyDeleteBrutal! totally agree with your assessment. And I disagree with "lighthearted joke"; it wasn't particularly funny, just stupid.
ReplyDeleteI though I was the only one who felt disgusted at this TV ad! We are used to seeing women being treated like a piece of meat in ads geared towards men - not that they are not awful - but watching women treating men like a piece was meat was even more disgusting!
ReplyDeleteIt is not that big of a deal. Only one woman out of the group of four is heavily concerned with her appearance, which is probably better than reality where the majority of women worry too much about such things. I must have missed the part where they all agreed that the juice was more valuable than their vain companion. I would be more worried about the fact that you can immediately dismiss a group of people as inferior to you and your higher morals simply because they drink orange juice together and make lame word jokes.
ReplyDelete