As I was indulging in my newest addiction (Mantracker) on the CityTv website yesterday, I was repeatedly shown the new Trop50 orange juice commercial. And as I watched awesome women and men fight their way through the bush to beat the tracker, using their wits and their strength, I became increasingly irritated by the women in the commercial.
You see, men have oppressed women for a long time, it's true. But what gets me more is when women do it to themselves. A group of women valuing their juice more than their friend, using poor grammar, being corrected by one of them but then having that correction be tossed aside so long as it's used on flattering her physique... It's just so flaky. These are the kind of women I'd never want to be like. I have no respect for them. I know the point of the commercial was "drink this juice so you can be skinny and hot." I know that's the point of most commercials. I know that it's a step up from having the girl clad in skimpy clothing on the arm of a guy with a beer. I don't expect more from ads targeted to men - it's a sad reality that most of them are like that. But it does make it that much harder to watch when the ads are targeted to women, and it's assumed that all women get together in groups and talk like that. As someone who doesn't often watch tv, it was a sickening reminder of just how far we have to go before women will start valuing themselves.